🔗 The Verge on Twitter
You fucked up real good, kiddo.
Twitter is a disaster clown car company that is successful despite itself, and there is no possible way to grow users and revenue without making a series of enormous compromises that will ultimately destroy your reputation and possibly cause grievous damage to your other companies.
I say this with utter confidence because the problems with Twitter are not engineering problems. They are political problems. Twitter, the company, makes very little interesting technology; the tech stack is not the valuable asset. The asset is the user base: hopelessly addicted politicians, reporters, celebrities, and other people who should know better but keep posting anyway. You! You, Elon Musk, are addicted to Twitter. You’re the asset. You just bought yourself for $44 billion dollars.
Nilay Patel who is really smart on the issues surrounding twitter really nails this. What gives Twitter the oversized influence it has in society are the power brokers that use it. From heads of state to every journalist, Twitter is where they play. Now Elon comes in with the promise of less moderation and a more “open” network that would do nothing but push the people you need away. Good luck with that.