🔗 The End of Google?

Once upon a time, I thought nothing could be worse than the proliferation of websites driven by SEO. That was before I learned of the existence of AEO: answer engine optimization. In my day, I could get lost in the glorious SI Vault; now I can find those old gems only if I know exactly what to search for and deploy the Wayback Machine. Not all of this is specifically Google’s fault. But the company’s new priorities seem like they’ll only exacerbate the general state of dilapidation online.

Source: The Ringer

Katie Baker does a good job laying out how we are at the end game of what Nilay Patel at The Verge calls Google Zero . This might help Google’s bottom line, long term that is debatable, but it will be another nail in the coffin of what we call the web.